10 Pop-Up shop facts

 The clear advantage of a Pop Up is that it is custom designed to suit the particular needs of each client.


2. A Pop Up is a smart solution when you want to stand out in your existing marketplace or expand into a new one.


3. Pop ups unannounced, quickly draw in  crowds, and then disappear or morph into something else, adding to retail the fresh feel and exclusivity of a gallery.


4. POP-UP stores fit right in with the Entertainment Economy, the Experience Economy, the Surprise Economy, and so on. It's about surprising consumers with temporary 'performances', guaranteeing exclusivity because of the limited time span.


5.Pop-up space helps tenants and landlords find each other so both can benefit.


6. Pop-up stores renovate deserted spaces


7. Pop-up retailing is fast becoming (again) one of the most popular ways to win the hearts, minds and wallets of consumers. It’s a trend that really became prevalent at the start of the Recession (when vacant retail store fronts became abundant), but it has stuck around and has even grown in prominence.


8. Pop-up store require a breadth of services — deep consumer insights on the target, location scouting, great design that is as functional as it is beautiful, and an on-site staff that can authentically represent the brand. It pays to find one agency that can nurture the development of your brand’s pop-up experience from start to finish, we aim to be that agency email us to arrange a consultation -www.TrunksandCast@gmail.com


9. Part of the pop-up appeal is that they come in all kinds of flavours with all kinds of purposes. Pop-ups are effective in generating buzz, reaching new audiences, testing a concept or building community in addition to driving retail sales.


10. Pop-up shops are a low-risk investment. As it is temporary, retailers are not tied into long-term contracts.